Overview

LiftPartsCN is an international B2B supplier of elevator and escalator spare parts, exporting components to buyers in the Middle East, Southeast Asia, and South America. Dealing with thousands of SKU part numbers, their critical issue was discoverability. Buyers search for exact part numbers, but the site’s search index was broken, product images loaded extremely slowly, and global search engines could not discover or crawl their catalog. WebLift Digital optimized the B2B catalog structure, resolved technical indexing bottlenecks, and streamlined their quotation funnel.

Client Challenge

The client’s main challenge was indexing. More than 340 product pages were marked as “Crawled – currently not indexed” in Google Search Console due to duplicate titles, slow load times, and broken internal links. International buyers searching for specific part numbers (e.g., “Otis PCB board GRACE-05”) were landing on competitor sites because LiftPartsCN’s pages were hidden from Google’s crawlers. Furthermore, the website lacked a structured catalog query system, meaning buyers had to navigate multiple clicks just to request a price quote.

Solution Implemented

We designed a customized catalog indexing and speed optimization workflow:

• WooCommerce Catalog Optimization: Converted WooCommerce from cart mode to a pure B2B catalog request system, removing friction points like checkout pages.
• XML Sitemap and Indexation Fixes: Re-structured product categories, updated URL paths, and wrote a script to submit clean XML sitemaps directly to search engines.
• Part-Number Schema Integration: Added Product Schema to all SKUs, exposing variables like model numbers, brands, and availability to help Google list them in search snippets.

Technical Work Completed

We configured a detailed product catalog schema to ensure Google immediately indexed the exact part numbers and brands:

Results Achieved

The catalog structure rewrite yielded substantial performance benefits within 4 months:

• Crawl Index Restored: Fixed all 340+ Google indexing errors. All SKUs are now fully searchable on Google.
• Speed Gains: Page load speed reduced from 5.4 seconds to 1.6 seconds, improving the bounce rate of international visitors.
• Increased Conversions: B2B quote inquiries rose by +64%, as international buyers could submit RFQs in less than 30 seconds.

Client Outcome

LiftPartsCN has established itself as a reliable online B2B supplier. Their catalog ranks for hundreds of specific elevator part numbers, bringing in organic traffic and lead conversions daily without expensive advertising.